optimisating for the search engines -
the process
The search
engine optimisation (optimization) industry is highly competitive
with experts and companies in the UK and the USA leading the
field. Here we explain just what goes into the optimisation of
a website to score highly with a major search engine or directory.
Whilst we do not give away all our optimisation secrets, there
is a large amount of knowledge and background that will give
you a good insight into how we achieve top ranking results for
our clients. We optimise business, brochure, charity and university
websites.
Back to basics.
The fundamental attitude to search
engine optimization is the same now as it always has been,
a good, well written page with lots of focused text about the
subject of the page will always stand a chance of featuring well
with the major SEs.
Look at it from the point of view of the
search engine and you will understand why there is little need
to "trick" the search engines with java redirects etc.
The search engine wants to provide visitors with accurate, pertinent
information that answers the needs of the searcher's enquiry.
The page should not contain large graphics or animations that
would take a long time to download (it is said the average web
surfer will only wait 10 seconds for a page to load before clicking
away to a different site).
The average page should contain a minimum
of 300 words of body text that is totally focused on the keyword
phrase (the subject of the page) - and the resulting file size,
including graphics etc, should not exceed 50k maximum, preferably
less. This is vital to the optimisation process. Also, incoming
links (from other sites) are becoming important as "link
popularity" is employed by more and more search engines.
uk search engine optimisation solutions
SES UK offer several flexible solutions
to search engine optimisation. Whether you are on an extremely
tight budget or if you are prepared to pay whatever it takes
to get a top ten position, we can help.
The three levels of optimisation are as
follows
1) SES UK examine your existing website
and add content rich information pages designed to attract search
engine traffic. These pages undergo the optimisation process
and are put with your other pages and when a person searching
the web finds these pages they will also find the links to your
main pages
2) We build a search engine friendly website
from scratch aiming different pages at different engines
3) The ultimate optimisation solution -
all our knowledge and expertise is put into building a large,
informative website with large amounts of original content, themed
around your company's or organisation's core activity or products.
These pages are constantly refined over a period of time. Some
clients ask for an ongoing maintenance service where we constantly
monitor the site and the changing requirements of the major search
engines.
When the work is done - the work begins!
We register all your pages by hand to the top search sites, monitor
their progress as they are accepted and begin their climb into
the top 20.
How to choose a search engine optimisation
company
When choosing a company to optimise your
presence on the web look for actual results - many companies
make claims about their effectiveness but do not back up these
claims with real world, checkable results.
What to be wary of when choosing an
optimisation company
- guaranteed results - a search engine can
change its search algorithm without explanation - no one can
guarantee a result
- companies that aim to position you in
the top 30 or more results - less than 5% of searchers will click
beyond the second page of results
- beware of companies who tell you that
Yahoo! is not important anymore - it is notoriously hard to get
into Yahoo! with less than 10% of sites submitted being accepted.
The truth is Yahoo! handle over a third of all searches made
by people in the UK and a staggering 61% of searches in the USA
- search engine optimisation companies who
work cheap - optimisation can be a long slow process and many
new companies are springing up who have no in-depth knowledge
and just rely on automated software to generate "doorway
pages" and then probably use automated software to submit
the finished pages
Conclusion
- there is no finite solution to search engine optimisation,
there are too many variables influencing the many and varied
search engines and directories - the subject is so vast.
With seven years experience in this field,
we are proven experts in search engine optimisation.
Contact us now to see how we can help you.
