To reap the rewards of the
Internet, the world's largest marketplace, requires a specialist
skill set, including search
engine optimisation and promotion - and specialist
writing techniques.
Anything is possible - just employ the write
solution!
Search
engine optimisation is the art of constructing web pages
with content designed to be "friendly" to the world's
major search engines and publishing these pages in the correct
manner. This is easily said but intensely demanding when putting
theory into practice as we will explain in due course.
It takes a lot of time studying and analysing to become proficient
at raising a website's ranking on search engines - our attitude
to any search engine
optimization technique is cautious and measured, it is easy
to cross the fine line that separates success and failure. Our
expertise is now such that we receive many enquiries on a regular
basis from companies who wish to benefit from our knowledge.
We provide a cost effective way of applying search engine
optimisation to your web site that your competitors can only
envy - within months you will see dramatic results for less than
the cost of any other form of advertising. Our experience with
search engine optimisation will maximise your exposure worldwide
- by using all our positioning, placement and optimisation
techniques we can drive Internet traffic straight to your site.
Writing your way to the top!
The need for quality content on your site cannot be stressed
enough when it comes to featuring highly with a search engine
or directory, these resources
want to display accurate and relevant results.
Writing good quality, focused text and having those words
indexed on the major directories and search engines is paramount
to your success on the Internet, the most common mistake made
is to "stuff" your text with repetitive keywords. This
search engine optimisation technique is bad and the SEs and directories
have ways of detecting and filtering out sites that employ this
method of "spamming", as it is known, this can result
in a penalty in the rankings or even a complete ban. The writing
of body copy for search engine optimisation is an art - a very
different approach to the normal advertising way with words.
The search engine will index these words and draw from them when
people query the database.
Search Engine Optimisation - What we can do for you
When we first begin our search engine optimisation work with
a new client we look at the their target market and research
the validity of the client's perceived keywords - we say perceived
as sometimes the reality is quite different.
Search engine optimisation for the wrong keywords is worthless
- this may sound obvious but experience has shown that some clients
have chosen keywords that never get searched for. By using various
tools, we are able to identify exactly what people search for
on any given subject - this simple first step is the foundation
upon which we build.
The second step is to create the pages in a search engine
optimisation friendly way. This involves writing focused, quality
content for each subject within the theme of the web site. For
example we worked recently with a company selling dolls houses,
dolls, miniature furniture and accessories etc. To get the best
results across a wide range of search resources we wrote copy
based on the history of dolls houses, the hobby explained, how
to get started with dolls houses etc. This gave us more scope
to create a site that appealed to every search engine we target.
Search engines do not always look for the same things, what
works at Lycos may not work at HotBot so we tweak different pages
for different destinations. This attention to detail is vital
to success at the major search engines as every search engine,
although similar, has its own specific requirements, we craft
all our pages with great care.
The next step is to publish the new pages and register them
with the major search engines and directories. Again this has
to be done with great care as incorrect submission can result
in penalties or failure to be included.
Then the waiting begins - positioning a website takes time.
By constantly monitoring the inclusion and progress of pages
we know when the refining process begins applying various search
engine optimisation techniques - sometimes it's weeks - sometimes
it's months! Although some SEs allow you to pay to jump the queue
most do it in their own time, at their own pace.
There is no quick fix to search engine optimisation and positioning,
although we are experienced enough to estimate when a site will
"take off", we never make promises.
The final part of the process involves monitoring the pages'
progress, analysing the pages that have the top positions and
tweaking the code to improve our clients' rankings.
If you are interested in our services please contact
us now.
Contact us now to see how search
engine optimisation can help you.
