Search Engine Marketing
 Search
Engine Marketing is a relatively new discipline on the web
- it encompasses search engine optimisation, pay-per-click campaign
management and directory submission services. Below is a summary
of these three components.
Search Engine Optimisation
Basic search
engine optimisation (optimization) looks at two main areas
- the construction of page, including use of titles, headings,
body text and links - the second area is that of inbound links to your site.
Pay Per Click Campaign Management
Apart from banner ads, pay
per click text advertising is the web's primary form of paid
advertising. Google Adwords and Overture are the market leaders
in this field and both offer a similar advertising model - the
advertiser deposits funds and bids on appropriate keyword phrases,
these adverts appear on a search engine's results page and the
advertiser pays every time someone clicks on the ad.
Directory Submission
As inbound links to one's site help boost positions in the
search engine results, it is vital that a site has many, on-topic,
links pointing at the site. The easiest way to achieve this is
to submit to the many online directories, ie Yahoo!, DMOZ, JoeAnt
etc. Also there are many other specialised directories to be
found on the web.
The final mix of the above emarketing
components varies from site to site dependant upon the nature
of the site. Contact us now for more information about search
engine marketing.
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