Marketing on the web
As
the Internet matures there are tremendous opportunities for marketing online.
The two major methods of online marketing are search engine
optimisation and pay-per-click advertising.
Search Engine Optimisation
The first method of marketing on the web, search engine optimisation,
came as people discovered the first search engines, AltaVista,
Lycos, Yahoo,
etc. This method entailed experimenting with keywords and keyphrases,
putting them in the titles, meta tags, body copy and link text.
The recipe varied from one search engine to the next, it was
easy at first, but a new standard was set when the search engine
Google was released. Click
Here to read more.
Pay Per Click Advertising
If you want instant results from your marketing online why
not consider Pay Per Click advertising? This is where a company
can bid for position on the text adverts that run across the
top or down the side of search engine results pages.
The two main players in this field are Google and Overture
- Click
Here to learn about Google's programme and Click
Here for Overture.
Further Reading
For more, in-depth information on search engine optimisation,
Click
Here.
For more on Pay Per Click, Click
Here.
