link building
 Once a web page has
been optimised the best way of increasing its ranking is acquire
links to it from other websites - this is known as link building.
Also adding more content to the site on new pages will add to
the number and quality of inbound links to the home page.
Link building can be a very long drawn out procedure, involving
finding other sites on the web with similar/complimentary subject
matter. The site owner is then contacted and politely asked to
add a link to the target site. This also can be difficult to
do unless you offer a link back in return. It is suspected that
the value of this kind of reciprocal linking is not as great
as a link from a website that does not require a link in return.
Incorporate this facet of search engine optimisation in your
strategy.
Our preference is to find industry specific directories where
no return link is required. We also submit to the following directories:
The quality of an inbound link is very important - and links
using your keyphrases as anchor text are valued most highly
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