A little knowledge is a dangerous thing…
Potential clients - scary!
If you were ill, would you research your symptoms and then go to the doctor and tell him how to treat you? Of course not.
So why do we get enquiries where someone has read a book on search engine optimisation and ask us to do what they tell us? The enquiry then turns into an argument - and they are politely told to go elsewhere.
Well this week is no exception. We took a call from someone who wanted us to “get some links from PR5 or above websites.” We don’t work like that anyway, but why would we want to do that? The clients replied that if they had the highest PR they would be number one at Google for their chosen keyphrases…
Err, no
To illustrate our point we showed this guy the PR, as reported by the Google Toolbar, how the top ten at Google.co.uk looked for the phrase search engine optimisation. The results were as we thought:
http://www.bigmouthmedia.com - 5/10
http://www.justsearching.co.uk - 5/10
http://www.sayu.co.uk - 4/10
http://www.seoco.co.uk - 5/10
http://www.positiongoldltd.com/ - 5/10
http://www.seoinsider.co.uk - 3/10
http://www.searchengineoptimising.com - 5/10
http://www.weboptimiser.com - 7/10
http://www.weblinx.biz - 5/10
http://www.highposition.net - 4/10
We also checked our site and saw this;
http://www.searchengineserious.co.uk - 6/10
So, we asked the potential client, “what would you prefer, PR6 on page two, or any PR and be on page one?” It was a no-brainer, illustrating that this chap indeed had no brain.
We just said no. If we were arguing at the point of first enquiry, what would our working relationship be like?
