It’s in the genes
News in today’s Guardian that 23andme, a start-up company based in Silicon Valley has launched a personal genotyping service. Anyone providing a sample of saliva, and a fee of around £500, can have their DNA run through a gene-reading microchip, the results of which are uploaded to the web.
Using various tools clients can explore their ancestry/origins - and also find out the chance of contracting any hereditary diseases.
So why am I writing about this in an SEO blog? Because they have Google backing them - and Sergey Brin’s wife, Anne Wojcicki, is one of its co-founders.
Hmmm, let me think, what would I do if I had Google bank-rolling my next project? It would probably involve luxury motor yachts in the Mediterranean Sea…
