Ask on the Box
I noticed Ask sponsoring ads last night on tv before and after the commercial breaks in a new ITV drama - the interesting bit is the demographic they are targeting…
The program in question is Talk to Me, starring Max Beesley, a fluffy piece of thirty or forty something drama - a sort of cross between Richard Curtis’ Islington trendies and This Life. Very popular with the ladies, this campaign is consolidating the old Ask Jeeves tv ads of a couple of years ago. It was said at the time that although Ask had only a very small percentage of search, it did, however, appeal to the female audience and also that the searches converted well.
I personally preferred the old Ask Jeeves ads and was disappointed when Diller rebranded the search engine as Ask, certainly in the UK. Was Jeeves the butler a bit corny? Yes! But endearing in a hard to believe kind of way.
I can’t see it impacting on the mighty Google, but at least someone is doing something.
June 22nd, 2007 at 7:18 pm
to be honest I prefer the latest ads to any of the other ad campaigns which I bet are way over most peoples heads
at least the latest TV ads you can understand that they are advertising with ask as a search engine and not just a quick glimpse of the ask logo with no explanation what it relates to, unless of course you know the name in the first place and surely then you would not need to market to these people