< Search Engine Optimisation Blog >

Back in the late 1990s when Google was just an idea in two young men’s minds, we in the search engine optimisation industry were making our living positioning our clients with the likes of AltaVista, Lycos, etc. And when Google appeared on the scene we were seriously impressed - we became instant fans because the relevance of the results was so good - when you searched for blue widgets you got a serp of blue widgets. But now in the days of Google Earth, Maps, Video etc etc I have to ask whether Google, as regards being a search engine, has taken its eye off the ball?

For instance, this morning one of the extractor fans in our office died, so I searched Google to see if we could still get that particular model so the refitting would be easy. I typed in the following search phrase - Marley extractor fan - and got this -

1st result was www.propertyfinder.com - the page was a house for sale with a Marley fan fitted in the loo - 2nd and 3rd results were ebay, the next three results were houses for sale, result number seven was a comparrison shopping site, eight and nine were property sales sites again and number ten was a BBC news item about drugs in the UK that mentioned Bob Marley…

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This entry was posted on Tuesday, May 29th, 2007 at 1:51 pm and is filed under General Rants & Raves. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.