Small Business Believes in the Web!
From “The State of Retailing Online 2009″ the 12th annual Shop.org study conducted by Forrester Research Inc.
In a major survey by Forrester Research into online spending plans for 2009 we see a very positive response from small businesses on the web.
“…half of retailers surveyed (46%) have no plans to cut back original budgets and will spend as planned on their web business, while one in four retailers (24%) will spend more on their online business than originally planned. Companies planning to spend more will increase investments in several areas, including search (80% of respondents), email (65%), and social marketing (60%).”
So, once again, search leads the online marketing plans for businesses trading on the web – and far from cutting back as a result of the world-wide economic crisis and the resulting recession, many businesses are planning to increase marketing budgets – good news for the search engine optimisation companies.
Read about it here
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